CNN “Deal with the Devil?”

Forza Migliozzi’s work took the competition head on by hiring the Devil himself to promote the launch of the new cable channel NET in NYC.

The new anti-spokesman garnered tons of press with the campaign, urging viewers NOT to tune into the launch of NET.

With a stellar press report from CNN on the first day the TV broke, the campaign was mentioned on over 300 TV outlets nationally and in print media like the NY Daily News, Broadcasting & Cable, Adweek, Ad Age and landed on the Drudge Report for several days.

National and International reports gave the media budget a 2500+ times return!

Posted on November 30, 2013 in Broadcast, News

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