Planet Hollywood Resort & Casino

Create a new brand from an existing brand that brought plenty of luggage. Oh, and lets do a live transition from the middle eastern themed Aladdin to the star-studded Planet Hollywood Resort & Casino.

We established the award-winning brand platform, the “celebration of celebrity” and the tagline “Let There Be Fame.”

Through the use of hyperbolic concepts and photography, the imagination was challenged and invited into this new world.

From naming everything on property to logos for each, Planet Hollywood Resort & Casino became the talk of the Las Vegas strip.